tag:blogger.com,1999:blog-61997714636228373752011-08-02T21:52:58.215-05:00Discussing issues relevant to public relations in today's societyJeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.comBlogger121100tag:blogger.com,1999:blog-6199771463622837375.post-81684751557303149902009-06-18T11:20:00.010-05:002009-06-18T12:14:57.079-05:00

In my most recent post, I introduced the concept of being a "sponge" in regards to social media. Basically, one should absorb as much information as he or she can and squeeze out that which doesn't resonate with personal opinions. I know there is an information-overload when it comes to social media -- everyone wants to have a hand in the revolution and prove their expertise to clients and

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com1tag:blogger.com,1999:blog-6199771463622837375.post-62679730686496599542009-06-17T10:46:00.007-05:002009-06-17T11:26:42.672-05:00

The discussion of social media's role in the practice of public relations can be found throughout the Web -- many may say too frequently. But in reality, those who say they've grown tired of this discussion are more likely to read posts on the topic than anyone else. So, why fight it? If social media is really here to stay, we should attempt to learn as much about it as possible. We should

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com0tag:blogger.com,1999:blog-6199771463622837375.post-55498916974183006692009-06-16T12:52:00.003-05:002009-06-16T13:19:17.218-05:00

It's been a while since I posted on here -- maybe more than just "a while." I'd like to say I've been too busy, but that is the easy way out. Plus, if I read that someone had "been too busy" I wouldn't believe them or consider that a viable excuse for the neglect of comprising blog posts -- after all, how much time does it actually take.Honestly, I have had a lot going on. My recent graduation

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com0tag:blogger.com,1999:blog-6199771463622837375.post-74263755964618889522009-03-12T15:53:00.025-05:002009-03-13T16:08:02.686-05:00

I was reading a post on David Mullen's blog , which I would recommend you subscribe to if you don't already, and he brought up the controversial topic of PR Spam. It got me thinking about another controversial topic among PR pros in the blogosphere that has received significant coverage as of late - paid blogger coverage.Merely mentioning paid media placement is considered blasphemy to many

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com0tag:blogger.com,1999:blog-6199771463622837375.post-3006727128323702132009-03-05T16:04:00.019-06:002009-03-06T15:49:44.060-06:00

According to the "Year-End Survey of PR principals," PR firms saw growth in 2008 despite harsh economic challenges toward the end of the year. The survey, conducted by the Council of PR Firms, questioned 57 Council members and firm principals. But while 60% reported growth in 2008, only 33% foresee growth in 2009.Still, Social media is one area where PR pros do expect significant growth in 2009

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com0tag:blogger.com,1999:blog-6199771463622837375.post-60565312610627650892009-03-04T14:17:00.014-06:002009-03-06T11:23:41.310-06:00

Talk of the digital transition can be found everywhere you look on-line. No, I'm not talking about the transition from analog to digital broadcast. I'm referring to the transition of consumer's media channel preferences. More and more people are getting their news and information from the Web. They are reading blogs, checking out Web sites, or using a variety of social media tools to get their

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com0tag:blogger.com,1999:blog-6199771463622837375.post-43464440631623881432009-01-24T13:27:00.000-06:002009-01-24T13:49:41.075-06:00

Social networking pioneer, MySpace, continues to push the envelope in regards to the growth and prominence of social media and its place in today's society. It plans to debut a new reality Web series as part of the larger strategy to build a reputation as an entertainment portal.The interactive Web series, "Get Married on MySpace," follows an engaged couple as the social media community plans

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com0tag:blogger.com,1999:blog-6199771463622837375.post-37623888348044662842008-12-30T14:54:00.000-06:002008-12-30T15:59:55.689-06:00

Is cause-related marketing important during these tough economic times? Some may say it is essential and imperative given the current circumstances many businesses and industries are facing. While consumers are tightening their belts, they will still find somewhere to spend their money. With a cause that coincides with specific beliefs or missions of targeted consumers, spending money can be

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com2tag:blogger.com,1999:blog-6199771463622837375.post-40121150311286315932008-12-22T11:18:00.001-06:002008-12-22T11:42:23.000-06:00

While social media has been growing and becoming more and more relevant in the public relations and marketing worlds, it is now officially a prominent and official practice. Recently, a group of media professionals formed an agency that trains PR firms and other clients to use new/social media.This just shows the importance of being well practiced and experienced in the realm that is social

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com0tag:blogger.com,1999:blog-6199771463622837375.post-35880075956888859032008-11-15T14:40:00.000-06:002008-11-15T14:54:34.161-06:00

Despite economic turmoil, companies must stay in touch with their audiences. However, brands must take the time to figure out where and how their audiences can best be reached. In today's world it seems as though looking on-line may be the bast answer.Many in the PR industry confirm that clients are continuing to look for digital opportunities. This can be accomplished by setting up a Twitter

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com0tag:blogger.com,1999:blog-6199771463622837375.post-216819051076903882008-11-13T11:47:00.000-06:002008-11-13T13:28:02.518-06:00

The American International Group (AIG) recently retained Burson-Marsteller for its public relations services. Still, it suspended corporate advertising and other paid media outreach to offset the cost.In a recent post, I briefly discussed the issue of using PR first and foremost in a financial crisis. I mentioned how extremely important it is for a company to effectively communicate with its

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com1tag:blogger.com,1999:blog-6199771463622837375.post-35165978159491568642008-10-27T18:28:00.000-05:002008-10-27T18:50:13.228-05:00

Amid the current financial crisis many are pointing fingers and immediately contemplating the idea of cutting costs. There seems to be a strong emphasis on cutting marketing expenditures during trying economic times. But, that is the last thing a business should do.Currently financial services companies are - or should be - aggressively communicating with customers. Still, one must not simply

Jeff Grasshttp://www.blogger.com/profile/07377514892514059110noreply@blogger.com2